STYLEFIXX Boston, 2009     A time to learn from the public what appeals and have a wonderful time with friends.

Glowing and magical, this pair of Heloisa Fitzgerald earrings comes with a delightful surprise; they can be converted into three different earrings or a pendant. Lustrous sugary Tourmaline is a sumptuous holiday feast for the eyes.

JA hands out Golden Apples to marketing standouts award – National Jewelry Magazine

New York–Four designers exhibiting in the Big Apple at last week's JA New York Summer Show got a taste of Golden Apples, awards that JA show organizers present each year to exhibitors who demonstrate exceptional marketing and promotional efforts. Heloisa Fitzgerald, a JA New York Show newcomer exhibiting in the New Designer Gallery, took home the Golden Apple for Viral Visionary in recognition of the brand's social media efforts on Facebook and Twitter and the company's efforts to generate excitement about Heloisa Fitzgerald's JA Show debut.

JA New York debuts new talent in Designer Gallery- National Jewelry Magazine July 2010 New York–As the launching pad for some of the industry's biggest names, the JA New York Summer Show's New Designer Gallery has been an annual mainstay, with this year's gallery set to showcase the most innovative and intriguing of offerings from 10 promising new designers.From designs celebrating sleek architectural forms to those brimming with diamonds and gemstones, the jewelry featured in the New Designer Gallery will highlight a diversity of styles and talent."The Freshest new talent in the industry" Heloisa Fitzgerald - The Interchangeable and versatile designs from Heloisa Fitzgerald can be transformed from casual daytime to formal eveningwear.